Finding your ideal client

It’s back to the all-important topic of how to Mind Your Own Business on the show next weekend…

And who better to offer a few helpful hints and tips than the Girls Around Town‘s very own dynamic duo, co-presenter Rosalyn Palmer and regular guest Cathie Babbington?

They’ll be in the studio with June discussing what’s often referred to in marketing manuals as an Ideal Client Avatar, explaining just what it means, why you need to understand who your ICA is and how to put your findings to the best possible use. 

Many small businesses spread their marketing much too widely because they aren’t taking the time to identify their ideal customers.

Which invariably means they’re wasting valuable time and resources, either targeting the wrong clients altogether or just spreading the net much too wide…

Tune in to 107.8FM or listen online between 10am and 12 noon on Sunday to hear Cathie and Ros explaining how to narrow down your focus, the key characteristics you should be looking for in those ideal clients and how to use what you’ve learned to market your business wisely and well.

You never want to be the business that says it specialises in everything – because we all know this means you aren’t any good at anything!

Bra-vissimo!

Remember the show nine months ago when Janice Holmes dropped into the studio to launch her Bras for Gambia appeal?

How confident she was that the ladies of Newark and beyond would bring out their bras to support the project?

And how, a few weeks later, she was back with the Girls Around Town to admit just how much she’d underestimated the response, with over 8,000 bras flooding into Newark from as far afield as Canada and Australia?!

By the time the container was ready to head off to West Africa, that 8,000-plus had grown to 10,000-plus and more than a dozen volunteers had come forward to join her in the experience of a lifetime last November

Catch up with Janice in the first hour of next weekend’s show when she’ll be joined by Lesley Rhodes, one of those volunteers, to tell June all about the trip – the people they met, the places they visited and of course the girls and ladies of all ages who were expertly measured for and fitted with what in most cases were the first bras they’d ever owned.

Now rumour has it that plans are already being made for a return visit.

Tune in to 107.8FM or listen online from 10am next Sunday morning to find out just what could be in the pipeline – apparently next time it might not be only bras they’ll be taking with them!

Finding a happy, healthy you

Do you want to feel happier? Perhaps you want to be healthier? Or maybe you want to feel happier and be healthier but you’re not sure where to start?

The answer’s simple – join the Girls Around Town this weekend to hear what guest Amanda Whitehead has to say…

She’ll be talking to June and Rosalyn about her own struggles with IBS and an under-active thyroid. And how she’s now using the lessons she learned on her journey to better health to help others overcome their own problems.

Through her Lincoln-based business Calm Holistic – soon to be renamed Healthy Happy You – Amanda shows clients how making the right decisions about what they  choose to eat and drink, how they breathe, sleep and move can help create balance in all areas of their lives.

From the importance of nutrition to whether ‘one size fits all’ when it comes to the right amount of exercise to be doing, she’ll be sharing her top tips for becoming that happy, healthy you…

Make sure you tune to 107.8FM or listen online from 10am to 12 noon on Sunday to hear how making a start is as easy as one-two-three!

Taking your body and mind from tired to inspired