Finding your ideal client

It’s back to the all-important topic of how to Mind Your Own Business on the show next weekend…

And who better to offer a few helpful hints and tips than the Girls Around Town‘s very own dynamic duo, co-presenter Rosalyn Palmer and regular guest Cathie Babbington?

They’ll be in the studio with June discussing what’s often referred to in marketing manuals as an Ideal Client Avatar, explaining just what it means, why you need to understand who your ICA is and how to put your findings to the best possible use. 

Many small businesses spread their marketing much too widely because they aren’t taking the time to identify their ideal customers.

Which invariably means they’re wasting valuable time and resources, either targeting the wrong clients altogether or just spreading the net much too wide…

Tune in to 107.8FM or listen online between 10am and 12 noon on Sunday to hear Cathie and Ros explaining how to narrow down your focus, the key characteristics you should be looking for in those ideal clients and how to use what you’ve learned to market your business wisely and well.

You never want to be the business that says it specialises in everything – because we all know this means you aren’t any good at anything!

Mind Your Own Business

Cast your mind back to Sunday 3 November and you may remember listening to coach Cathie Babbington talking to the Girls Around Town about getting your life and your business on the right track.

Well, June and Ros had so much fun chatting to Cathie they’ve invited her back  nextweekend and they’re delighted to let you know that she’s agreed to be a regular guest on the show throughout the coming year!

If you’re a sole trader or you’re on the brink of launching your own small business, you’ll want to hear what Cathie has to say when she shares her top tips on some of the things you should be doing and, more importantly, how to do them…

Her regular visits to the studio get off to a flying start in the first hour of next Sunday‘s show, when she’ll be explaining how she’s already spreading the word through a new monthly newsletter that’s packed with ideas to help you Mind Your Own Business.

There’ll be details too of her first Five Day Challenge, which she’ll be launching on Monday 27 January – it’s absolutely free and, knowing Cathie, it’s sure to combine business with pleasure!

Tune in to 107.8FM or listen online from 10am for more information about the challenge and about some of the things she covers in the first issue of the newsletter.

Meanwhile, if you can’t wait to start your journey with Cathie you could always find out what’s in store when you sign up for it by heading over to her website and downloading a copy here!