Tag Archives: marketing

Finding your ideal client

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It’s back to the all-important topic of how to Mind Your Own Business on the show next weekend…

And who better to offer a few helpful hints and tips than the Girls Around Town‘s very own dynamic duo, co-presenter Rosalyn Palmer and regular guest Cathie Babbington?

They’ll be in the studio with June discussing what’s often referred to in marketing manuals as an Ideal Client Avatar, explaining just what it means, why you need to understand who your ICA is and how to put your findings to the best possible use. 

Many small businesses spread their marketing much too widely because they aren’t taking the time to identify their ideal customers.

Which invariably means they’re wasting valuable time and resources, either targeting the wrong clients altogether or just spreading the net much too wide…

Tune in to 107.8FM or listen online between 10am and 12 noon on Sunday to hear Cathie and Ros explaining how to narrow down your focus, the key characteristics you should be looking for in those ideal clients and how to use what you’ve learned to market your business wisely and well.

You never want to be the business that says it specialises in everything – because we all know this means you aren’t any good at anything!

The spice of life

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Think you’ve led a varied life? Listen to this week’s show and what you hear may make you think again…

Rosalyn Palmer’s story adds a whole new dimension to the phrase ‘been there, done that, got the t-shirt’ and she’ll be in the studio on Sunday to share a few of the highlights with the Girls Around Town.

After studying English Literature at university, in her own words she ‘fell into’ PR for a theatrical production company shortly after graduating. From there she moved to theatre publishing before landing a dream  job with leading London PR agency Lynne Franks PR – a job which saw her on the Orient Express on only her second day and, over the next two years, meeting The Rolling Stones and doing fundraising work with Daniel Day Lewis.

In 1991, Rosalyn set up her own PR company, working first from her spare bedroom but going on to build it into an award-winning business with a turnover of £1.3 million and 21 staff over the next nine years.

Since the start of the new millennium, she’s lived in the Bahamas for five years and on a 10-acre organic farm for two before returning to work for a training and development company in the UK.

And there’s more  – from seven years with the Leprosy Mission England and Wales, which included trips to Ethiopia and Mozambique, to training as a Clinical Hypnotherapist, Rapid Transformational Therapist, Weight Loss Practitioner and Maris Peer Master Therapist, then finally moving to Newark where she recently launched Slim Forever in partnership with Philippa Burnett and Susan Hart.

Tune in or listen online from 10am to 12 noon on Sunday as Rosalyn takes Tina and Sue on a whistle stop tour of of the highs (and some of the lows!) of her life…