Finding your ideal client

It’s back to the all-important topic of how to Mind Your Own Business on the show next weekend…

And who better to offer a few helpful hints and tips than the Girls Around Town‘s very own dynamic duo, co-presenter Rosalyn Palmer and regular guest Cathie Babbington?

They’ll be in the studio with June discussing what’s often referred to in marketing manuals as an Ideal Client Avatar, explaining just what it means, why you need to understand who your ICA is and how to put your findings to the best possible use. 

Many small businesses spread their marketing much too widely because they aren’t taking the time to identify their ideal customers.

Which invariably means they’re wasting valuable time and resources, either targeting the wrong clients altogether or just spreading the net much too wide…

Tune in to 107.8FM or listen online between 10am and 12 noon on Sunday to hear Cathie and Ros explaining how to narrow down your focus, the key characteristics you should be looking for in those ideal clients and how to use what you’ve learned to market your business wisely and well.

You never want to be the business that says it specialises in everything – because we all know this means you aren’t any good at anything!


The other f word…


With Christmas credit card bills and the deadline for filing tax returns both looming, it’s no surprise that the question of finance is high on everyone’s agenda as the end of January comes ever closer…

So what better time to get some advice from an expert on the subject?

If creating financial success and freedom is your goal for 2017, join the Girls Around Town on Sunday when Serena Humphrey explains how doing so is a process and a skill that can be learned by anyone.

Founder of The F Word, Serena knows that that most business owners never get the rewards or life they truly deserve. The hours are long, the stress levels are high and financial security and freedom don’t seem any closer to becoming a reality. So she’s on a mission to help them make the big shifts needed to get radical results in their business and create their own plan for financial freedom.

Tune in or listen online between 10am and 12 noon to find out what your financial blueprint is, how to change it if you need to and how to make this the year you take the first steps to financial fitness!