We’re loving the ad promoting This Girl Can, the national Sport England campaign celebrating active women who are doing their thing no matter how well they do it – and letting nothing (not even sweat!) stand in their way.
Designed to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome, the initiative has been gathering support from individuals and clubs across the country and beyond since the ad first appeared on TV a few days ago.
It’s aimed at encouraging women of all ages and abilities, shapes and sizes into sport or exercise, showcasing ‘real’ women to demonstrate that, although fear of judgement is stopping many of us from taking part in exercise, it really doesn’t have to.
And with “Sweating like a pig, feeling like a fox” and “I kick balls, deal with it” among the hard-hitting lines used, the campaign certainly doesn’t pull any punches(!) in its approach…
Definitely an initiative and a topic the Girls Around Town will be exploring on the show when we’re back on air – well, what else would you expect when one of us is the updisputed Deadlift Queen of a leading Newark gym?!
And we’ll be inviting you to contribute to the discussion by sharing your own stories on air and on our Facebook page, so watch this space.
In the meantime, you can find out more about This Girl Can and how to get involved here.
If you haven’t already seen the ad, take a look now – it’s guaranteed to make you giggle. And if it doesn’t inspire you to wiggle, jiggle and ‘get your freak on’, then nothing will!